NEW TECHNOLOGY MARKETING FOR FORTUNE 500
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Enjoying a special niche in the marketplace, JLyonsMarketing (JLM) is the linchpin between Fortune 500 and start up companies offering high powered technologies!
JLM works with technologies that highlight unique qualities by which new products can be designed around and enhanced. Importantly, each product must have the potential to achieve at least $50 million dollars in annual revenues within 5 years.
Design cycles for unique product technologies, is two to three years from testing to full production orders. New products and markets need to be tied together. With industry segments identified JLM provides the best fit for these technology products. Steps to attain this goal include, but are not limited to:
- Attending industry conferences and trade shows,
- Conducting database searches,
- Reviewing trade journals, and
- Handling the telephone research
JLM then contacts the R&D Director, Marketing Director, CFO and other top level managers to begin discussions about a product incorporating the related technology. Start up ventures for prototypes can supply samples to OEM's and it is generally a 2 years cycle prior to production.
JLM AVERAGES SALES AT OVER $5 MILLION PER ORDER
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- The average manufacturer increases sales over $10 million within two years.
- Results start within a 3 month trial period, 12 month maximum.
- JLM focuses on no more then 10 clients a year.
- JLM typically works with startups in the proto-type stage, that can supply samples for pilot phase.
- JLM provides feedback on specifications needed for design approvals on next generation products.
- We know the "champions" to push the new technologies quickly and effectively through corporate levels.
PRIMARY TECHNOLOGY FOCUS
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- Power Sources - Smart Materials
- Wireless - Clean Tech
- Sensors - Renewable Energy
PRIMARY MARKETS - ELECTRONICS
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- Medical - Consumer Electronics
- PC - Defense Electronics
- Security - Automotive
- Industrial
SECONDARY MARKETS
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- Pharmaceutical - Energy
- Healthcare - Retail
- Utilities - Government Agencies
- Hospitality
OTHER KEY DEVELOPMENT AREAS AND METHODS INCLUDE
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- JLM finds NEW MARKETS where a manufacturer's base products have not been fully exploited.
- JLM works closely with editors of over 100 trade publications
- JLMhas obtained subscription lists of engineers' telephone, fax and email information from these various publications.
- Attending trade shows and special technical conferences are a wealth of information to "tap into" for this type of information.
- Typically at the special interest seminar, we receive an attendee's list.
- A Marketing Director updates JLM on these trade shows, conferences and publications used in their markets.
- These associations can belong to over 100 special interest groups.
- We procure, develop and maintain these associated member lists with current email addresses and phone numbers.
- Members of the Association of University Technology Managers work with vice provost for research at the major universities on new, never been seen technologies.
- Independent Research and Development Organizations work with US & Europe business development managers on key markets that JLM has primary focus on.
- Military Research Labs, NRL, ARL and AFLB develop technology programs those will power components that JLM represents.
- Industrial Designers Society of America work with all major Industrial design firms.
- DMA, Product Development Management Association work with the product mangers on the next new hot products.
- Constant querying of the US patent database online service for many of the new technologies.
- Follow the "money" that venture capital companies have funded.
- Online services from trade publications, newspapers and state technology centers on new technology daily or weekly updates.
- A thirteen member advisory board of independent business owners and marketing executives from fields such Health Care, Chemical, Utilities, Energy, Telecommunications, Pharmaceutical, Venture Capital, Electronics Scientists - Medical, Industrial and Software.
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JLM is based in St. Davids, Pennsylvania. Now 20 years old, JLM does business around the globe including Australia, Austria, Finland, France, Ireland, Germany, Japan, Norway, South Africa, Spain, Sweden and the UK, along with many companies in the United States.
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